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Feature adoption and retention
Track how many active users adopt a feature and keep using it.
Product & growthHow it's worked out
- Adoption = users who used it ÷ active users. Retention = still using after 4 weeks ÷ users who used it
- Cohort of users active when the feature launched
NoteLow adoption with high retention means a discovery problem; high adoption with low retention means a value problem.
Source: Product analytics practice (Pendo, Amplitude definitions)
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