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Lead velocity rate Calculator
Track month-on-month growth in qualified leads, a leading indicator of future revenue.
MarketingHow it's worked out
- LVR = (qualified leads this month − last month) ÷ last month
- Same qualification rule in both months
NoteCompare LVR with revenue growth. Lead growth that stays well below your revenue target makes the target harder to reach a quarter or two later.
Source: Jason Lemkin (SaaStr), lead velocity rate
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