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Multi-touch attribution Calculator
Split revenue across channels by first touch, last touch, linear and U-shaped models.
MarketingHow it's worked out
- First and last give all credit to one touch. Linear splits evenly. U-shaped gives 40% first, 40% last, 20% spread across the middle
- Journeys are complete and deduplicated
NoteModels disagree by design. Channels that score high on first touch but low on last touch create demand others close.
Source: Google Analytics attribution model definitions; marketing measurement practice
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