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Sensitivity and scenario analysis

See how profit moves when volume, price and costs change, and which lever matters most.

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Finance & unit economics

How it's worked out

  • Profit = units × (price − variable cost) − fixed costs. Lever = profit change from a 1% move
  • Costs behave linearly within the range tested
NotePrice is usually the strongest lever. Run downside and upside scenarios, not just a single forecast.

Source: Standard cost-volume-profit analysis (CIMA, management accounting)

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